Self-Guided Podcast Walking Tour Florence: The Price of Beauty
Forget the sanitized history of enlightened philosophers and peaceful painters. The Florentine Renaissance was forged in the fires of cutthroat capitalism, bitter family rivalries, and a desperate scramble for political dominance. On this redthread tour, you will walk the streets where the Medici family built an empire on double-entry bookkeeping, where merchant guilds operated like cartels, and where art was the ultimate weapon of propaganda. Discover how the world's most breathtaking masterpieces were paid for by bankers trying to buy their way out of hell. - A 2.6 km self-guided tour with 8 stops over 111 min - Ideal for travelers interested in History & Memory and Art, Design & Aesthetics - Immersively told in a podcast style by experts and locals - Matching audio content, AI guide and navigation through the app
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Where this sits in Florence
Florence is about 8 min by road from Florence Peretola Airport. Compact enough to cross on foot in half an hour, and holding more Renaissance art than most countries. Busy in the middle and calm five minutes out; the Oltrarno side of the river is where people actually live and eat.
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